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Why businesses should include direct marketing in the mix

Updated: Dec 10, 2018

Return on investment (ROI) is a crucial factor for businesses when determining the success of their marketing efforts. And, although there’s no guarantee on how a marketing campaign will perform, activities including direct marketing, continue to be an effective and measurable way to promote a brand or business.


The power of a conversation

Direct marketing is a unique and powerful part of the marketing mix. Whether you’re a start-up or an established business, looking for more innovative ways to boost brand awareness, professional face-to-face marketing can bring many benefits to a brand. Some of the benefits include the ability to: 


  • customise a campaign’s target audience based on geography and demographics

  • bring a brand to life through in-person conversation, giving each individual the time to understand the brand, ask questions, and develop a connection

  • develop a cost-effective direct marketing campaign that reflects your objectives and budget

Setting the foundations for success

Direct marketing sets the foundations for a successful campaign by reaching your intended audience, effectively communicating with them and being able to measure that success, right down to each person who engages with the brand.


Knowledge is power; professional face-to-face campaigns can be measured by each individual’s response, tracking their behaviour through the sales funnel – from the point of interaction to a purchasing decision and their ongoing engagement/commitment to the product. This insight is invaluable in evaluating how a campaign is performing and helps build more strategic and customised campaigns for the future.


For more than 20 years, Appco Australia has been specialising in developing our clients’ brands and growing their customer bases through professional marketing campaigns.


If you would like to learn more about Appco Australia watch our latest video that explains exactly what we do, or check out our Facebook Page.

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