How direct marketing can get you closer to your customers
Updated: Dec 10, 2018
Marketing is an ever-changing part of any business, and what worked a few years ago may be completely irrelevant today. So, if you’re going to continue to strive for success, be prepared to assess your marketing strategy and adapt accordingly. In saying that, there are some marketing activities that continue to be an effective and measurable way to promote a brand or business, and direct marketing is one of them. In this blog, Appco Australia highlights the unique benefits of direct marketing and how it can get your business closer to your customers.
Unique and personalised messaging
Direct marketing or professional face-to-face marketing is different from other forms of marketing — it can play a much broader role in marketing strategies. For many businesses, it’s an invaluable tool that enables them to build a rapport with consumers, increase sales, and fine-tune their products or services.
One of the standout benefits of direct marketing is that it gives businesses the opportunity to discuss in detail the benefits of their products and services, giving customers a chance to ask questions and make a more informed decision about the brand. Businesses can get an immediate response, helping to refine their goods or services to what their target audience is looking for.
Rich insights that stem from conversation
Direct marketing is not just an effective way to sell goods and services; it is an effective way to gain valuable insights into your target audience. Each interaction with a potential customer provides an opportunity to collect qualitative data, such as preferences for particular products and services, responses to specific branding or marketing campaigns, and any issues or concerns they may have.
Data gathered from in-person conversations is given to the companies, providing businesses with the opportunity to improve anything from their products or services to their branding and pricing. In turn, this can have a hugely positive impact on businesses’ sales levels and long-term success.
Specialised solutions for businesses
For almost 30 years, Appco Australia has been delivering marketing solutions. We are experts in developing our clients’ brands and causes through personalised and professional marketing and fundraising campaigns.
Face-to-face sales and marketing is a specialised skill and it plays a vital role in many of the campaigns we create for our clients’. We outsource direct marketing activities to marketing companies and they engage independent contractors who represent our clients’ brands to the public.