Go mobile with these top tips
Updated: Dec 10, 2018
The power is in our hands – or perhaps we should say on our mobile devices. Today everyone has a smartphone or tablet, and we’re on them all of the time, checking in on Facebook, checking out of our latest online purchase, reading emails, booking flights, ordering our next meal – even dating!
Mobile is also changing the way we do business and, according to Google, smartphone traffic now exceeds desktop traffic. This means customers are more likely to browse and purchase products and services while they’re on the go, making it critical for businesses to optimise their online presence and become mobile-friendly.
At Appco Australia, we use mobile technology including tablets to help deliver, monitor and maintain our clients’ campaigns. And like any other business, we need to continually improve and optimise our mobile presence. If your business is looking to become mobile- friendly, you’re in luck – we have developed some smart tips to share with you:
Make sure your business info is up to date
It’s important to make sure all your online business listings are accurate. You want your potential online visitors and/or customers to have the most up-to-date information about you available at their fingertips – literally. This will help them to find you, make a purchasing decision or perhaps keep your business in mind for a future sale. At the very least, make sure you include your location and contact details, website and the products/services/expertise you provide – where possible include images and detailed descriptions.
Make it easy for mobile users
With so many mobile searches conducted daily, the look and feel of your mobile website is going to be equally as important. Having a website that is easy to navigate on any device helps ensure users stay for longer and return to your site. And making sure your desktop and mobile sites have a consistent look and feel is perfect for building brand familiarity with potential customers.
Don’t forget email marketing
Let’s be honest, nobody wants to wait an eternity or use excessive amounts of mobile data to download an email. Like your website, email marketing needs to be optimised for mobile too. Make sure you reduce your image sizes to ensure they load quickly, place hyperlinks at the top of the email for easy access, and don’t forget to test-send the email to find possible errors before sending out to your database.
How does your business stack up?
If you’re not sure how your business stacks up online, Google has a mobile-friendly test that anyone can use. It’s simple and provides a comprehensive assessment of your website.