A golden opportunity: how your business can boost brand awareness & sales this festive season
The festive season is the perfect time for businesses to boost brand awareness (and of course sales). Christmas (and other key events throughout the year) is a golden opportunity for companies to target their ideal customers and strengthen their position in the market. So how can your company harness the festive spending zeitgeist? Here are our tips.
1. All they want for Christmas…
What items are on your customers’ Christmas wish lists? If you’ve planned your marketing right, then perhaps they will be yours! The festive season generates billions of dollars in sales each year – almost everyone is spending. So how can your business take advantage of this huge opportunity? The key is focusing on your audience and understanding exactly what they’re looking for. How can your business cater to their needs and wants? The more insight you have the more effective your festive marketing efforts will be. By understanding your customer’s preferences and purchasing habits at Christmas, and from there, your business can decide on how you can promote your products or services.
2. Create a magical customer experience
No matter what time of year it is, you want your customers to have an outstanding experience with your brand. But, Christmas can be particularly hectic, and your customers will expect even more from your business, so meeting their heightened expectations is key. According to Forrester Research, 77% of people say that valuing their time is the most important thing a company can do to provide them with good service. It’s a simple way to create a better customer experience and something we put into practice at Appco Australia. The brand ambassadors who represent our clients speak to customers one-to-one, so they have the time to become familiar with the brand and ask questions to make a fully informed purchasing decision.
3. Make your brand shine
During the festive season, there’s an abundance of advertising and marketing material out there, so getting your brand noticed can be a challenge for your business. Ensuring your company uses the most effective, and relevant channels to promote your brand can make all the difference to the success of your Christmas marketing campaign. Consider how your audience receives these messages. Do they access digital channels such as social media and direct emails or are more traditional forms of marketing (such as events and direct selling) more relevant? Once you’ve identified this, you can then decide which channels and what materials to include in the mix to ultimately captivate your audience.
Christmas really is a golden marketing opportunity for businesses. Understanding what your customers are looking for, meeting their expectations and choosing the most relevant marketing channels to communicate your message is a sure way your business can harness the festive spending zeitgeist.