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Appco In Focus: Meet Michelle, Appco Australia’s Operations Manager

Updated: Dec 10, 2018


Meet Michelle Alexander, Appco Australia’s Operations Manager. Not only does she ensure our clients’ campaigns run smoothly, she’s an entrepreneur in her spare time! When Michelle isn’t working hard in her full-time role at Appco Australia, she’s managing and teaching classes at the small yoga studio she owns.


You’ve had a few different roles at Appco Australia. Which role has been your favourite?

I began working at Appco as a client account manager and from there I’ve had a few different roles within the company including general manager for our sports and then our commercial product sales divisions, and operations manager. Each role has been a great opportunity and helped me to progress in my career; however, my favourite role isn’t really a role, it’s been part of most of the positions I’ve had – I love to teach others!


You manage a team of people – how do you keep them motivated?

I encourage them to have fun, work together, play to their strengths and be themselves.


What’s the best part about your role at Appco Australia?

I really enjoy the variety – I get to work across all areas of the business. Essentially, I ensure our clients’ campaigns run smoothly and on time. I oversee all the administration activities, from coordinating venues to processing and reconciling daily sales.


You work full-time with Appco Australia and have your own side-business. What’s your strategy for staying sane and fitting everything in?

I have to prioritise my health – I need to eat and sleep well and drink lots of water to ensure I can maximise my energy so I can get more done. I’ve learned to listen to my body and act accordingly. I also have to be realistic about what I can achieve.


How do you start your working day?

Chai first. I then plan out my day including meetings and tasks, create my list in OneNote and get cracking!


How do you end your working day in the office?

I check that there’s nothing urgent that needs to be dealt with, quickly tidy up and head out the door. I’m good at being able to separate work from personal time.


For half of the week, I teach of an evening in my yoga studio with clients. When I’m away from the studio, my evenings are spent working on my business on the train ride home. This gives me freedom at home to play with the dogs, cook dinner and spend time with the fella.


Are there any business leaders you follow on social media – if so who are your top three?

I sure do – Paul Chek, Bryan Kest and Sean Croxton (look them up!).


What’s the best advice you’ve taken?

Watch your thoughts – what you think, you become.


What's something about you that people would be surprised to learn?

My surname should not be Alexander – this was the name my dad picked out of the phone book when he changed his name during WWII.


What was the last book you read?

The 5 Second Rule written by Mel Robbins.


To learn more about Appco Australia watch our latest video which explains what we do, or check out our Facebook page.

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