Why we’re giving underwear instead of flowers this Valentine’s Day
This week, staff from Appco Australia have donated underwear and other necessities to Wayside Chapel’s Valentine’s Day appeal.
“Valentine’s Day and Wayside Chapel are all about sharing the love and this year we are asking people to donate new and pre-loved clothing instead of money, says Jon Owen, Assistant Pastor at Wayside Chapel.
“The campaign gives people the unique opportunity to gift essentials like new undies to someone sleeping rough. All Valentine’s Day donations will ensure that Wayside Community Services Centre is properly stocked with emergency clothing supplies in all sizes throughout the year. The goal is that these donations will help Wayside support visitors to move towards health and better days.”
Many of Appco Australia’s staff have purchased items or donated second-hand items to the appeal. Employee Gabriella Briganti says: “I’d rather spend my Valentine’s Day money on things people will need rather than flowers and chocolates. I feel good when I give back, it just feels like the right thing to do.”
Each month, employees at Appco Australia donate to many charities and causes through the company’s workplace giving program, The Appco Gives Back Foundation. Since the initiative began, the Foundation has donated to various charities from indigenous programs and youth outreach support to medical research.
The Appco Gives Back Foundation is governed by Good2Give, which is a not-for-profit organisation registered with the Australian Charities and Not-for-profits Commission that helps businesses and donors to give.
You want to get the most from the marketing activities your business has invested in and, as the year comes to an end, now’s the perfect time to review how your plan has worked and adapt it for a fresh start in 2018.
Recently, Appco Australia launched a range of introductory workshops for its employees, each focusing on a topic that’s central to everyone’s role. The aim is to increase people’s knowledge of the business, enhance their skills, and support professional and personal development.
From quizzing Appco Australia staff about their coffee habits (yes, we really enjoy drinking coffee) to asking about the best parts of their jobs and why, we’ve collated some of our favourite Q&A blog responses from 2017.
Employees at Appco Australia have donated $1,000 to The Beacon Foundation through the company’s workplace giving program, The Appco Gives Back Foundation.
BLOG: A golden opportunity: how your business can boost brand awareness and sales this festive season
The festive season is the perfect time for businesses to boost brand awareness (and of course sales). Christmas (and other key events throughout the year) is a golden opportunity for companies to target their ideal customers and strengthen their position in the market. So how can your company harness the festive spending zeitgeist? Here are our tips.