Why we’re giving underwear instead of flowers this Valentine’s Day

This week, staff from Appco Australia have donated underwear and other necessities to Wayside Chapel’s Valentine’s Day appeal.

“Valentine’s Day and Wayside Chapel are all about sharing the love and this year we are asking people to donate new and pre-loved clothing instead of money, says Jon Owen, Assistant Pastor at Wayside Chapel.

“The campaign gives people the unique opportunity to gift essentials like new undies to someone sleeping rough. All Valentine’s Day donations will ensure that Wayside Community Services Centre is properly stocked with emergency clothing supplies in all sizes throughout the year. The goal is that these donations will help Wayside support visitors to move towards health and better days.”

Many of Appco Australia’s staff have purchased items or donated second-hand items to the appeal. Employee Gabriella Briganti says: “I’d rather spend my Valentine’s Day money on things people will need rather than flowers and chocolates. I feel good when I give back, it just feels like the right thing to do.”

Each month, employees at Appco Australia donate to many charities and causes through the company’s workplace giving program, The Appco Gives Back Foundation. Since the initiative began, the Foundation has donated to various charities from indigenous programs and youth outreach support to medical research.

The Appco Gives Back Foundation is governed by Good2Give, which is a not-for-profit organisation registered with the Australian Charities and Not-for-profits Commission that helps businesses and donors to give.

Most read


  • What can the All Blacks' winning formula teach businesses?

    2017-08-29

    We may not like to admit it, but sometimes there are lessons we can learn from our neighbours across the ditch.

    The sting has (slightly) gone out of the Wallabies’ Bledisloe Cup loss – heartbreakingly close though it was – so we think it’s probably safe to raise the point that there are things to be taken from the All Blacks’ winning formula that also translate to business

  • Q&A: What’s the best part of your job and why?

    2017-09-01

    We did a quick poll at the Appco Australia office and asked the team: “What’s the best part of your job and why?” Here’s what they said: 

  • BLOG: 4 reasons to use direct marketing

    2017-09-07

    Direct marketing (also known as face-to-face or field marketing) is an extremely effective way for businesses to hone in closely on their target audiences. It’s also a powerful way to build relationships and connect directly with potential customers.

    Here are four reasons why “face-to-face” should be part of your marketing strategy.

  • BLOG: 6 female superstars with stellar business acumen

    2017-09-08

    At Appco Australia, we love seeing others pursue their passions and this week, we’re feeling inspired by these female A-list celebrities. When they aren’t on stage singing or filming their next big blockbuster, they’re running successful businesses in everything from fashion and beauty to vegan meal plans.

  • BLOG: Learn to be a positive thinker in 3 minutes

    2017-09-12

    There are a lot of factors that can interrupt your positive mantra in business (just think about the long hours, stress and uncertainty). That’s why we all need a boost of positivity – it makes us more productive at work, and helps our general wellbeing. Here, Appco Australia’s in-house gurus explain why being positive takes practice and we reveal how to generate more good vibes.