Why we’re giving underwear instead of flowers this Valentine’s Day

This week, staff from Appco Australia have donated underwear and other necessities to Wayside Chapel’s Valentine’s Day appeal.

“Valentine’s Day and Wayside Chapel are all about sharing the love and this year we are asking people to donate new and pre-loved clothing instead of money, says Jon Owen, Assistant Pastor at Wayside Chapel.

“The campaign gives people the unique opportunity to gift essentials like new undies to someone sleeping rough. All Valentine’s Day donations will ensure that Wayside Community Services Centre is properly stocked with emergency clothing supplies in all sizes throughout the year. The goal is that these donations will help Wayside support visitors to move towards health and better days.”

Many of Appco Australia’s staff have purchased items or donated second-hand items to the appeal. Employee Gabriella Briganti says: “I’d rather spend my Valentine’s Day money on things people will need rather than flowers and chocolates. I feel good when I give back, it just feels like the right thing to do.”

Each month, employees at Appco Australia donate to many charities and causes through the company’s workplace giving program, The Appco Gives Back Foundation. Since the initiative began, the Foundation has donated to various charities from indigenous programs and youth outreach support to medical research.

The Appco Gives Back Foundation is governed by Good2Give, which is a not-for-profit organisation registered with the Australian Charities and Not-for-profits Commission that helps businesses and donors to give.

Most read

  • Appco Australia supports young Aussies


    Recently, Shane Ward trekked an incredible 135 kilometres from Cape Leeuwin to Cape Naturaliste in Western Australia to raise money for a charity that supports young people, and our staff were keen to support his efforts.

  • BLOG: Appco Australia’s Head of Business Support on how his role helps deliver high-quality services


    One of the most satisfying aspects of my role as Head of Business Support is helping small business owners reach their goals – it’s my passion. I’ve been working in this industry for over 25 years and I enjoy passing on my experience and knowledge to others. Together with my team, we provide support and advice to the companies we sub-contract.

  • Q&A: tried and tested techniques that improve productivity


    Did you know that Elon Musk works in five-minute intervals? His strategy is simple, but it helps him to get more out of his day. This fact got us thinking about our team and the techniques they use to deliver our clients’ campaigns efficiently. Here’s what they said:

  • Why Appco Australia recognises extra effort made by staff


    Recently, Appco Australia’s senior management team hosted a special team meeting to announce staff who have been nominated for or won an award as part of the company’s Employee Recognition Program. The initiative is designed to acknowledge the efforts of staff who have gone above and beyond for the company.

  • BLOG: What Appco Australia’s clients can expect when working with our team


    Appco Australia has been helping Aussie companies and charities promote their products, services, and causes through face-to-face marketing for 30 years, so having professional, engaging conversations is at the heart of our business. We are experts in creating bespoke marketing campaigns to acquire new customers and donors who believe in and support our clients’ brands.

    Here’s what you can expect when working our team.