Leading the way in new technology
May 15, 2012
On April 16, 2012 Appco Group U.S., Inc, in partnership with Mark Group USA, launched what proved to be a successful test campaign to explore the use of tablets within the American direct marketing industry.
Chris Rudge, Country Head US, remarked of the test campaign, "the use of tablets in the field streamlines the sales process and ensures complete personal data security from a customer point of view which adds credibility to the whole process and solidifies the relationship with them."
Mark Group and Appco have built a strong global relationship with campaigns in the UK, Australia and New Zealand. "Appco is proud to be building on this global relationship with the addition of the US market. Mark Group is a valued global partner and we are very excited to be working with the Mark Group US team" said Sarah Cauchi, Chief Operating Officer.
Mark Group provides energy analysis and improvements to over 6,000 home and business owners each week, from 28 offices on 3 continents. Since launching our U.S. operations, Mark Group has been featured in Philadelphia Inquirer, the New York Times and highlighted for green job growth on Fox News. Mark Group are based in the Navy Yard, Philadelphia.
For more information about the Mark Group please visit their website www.markgroupusa.com
Appco Group Australia has launched a new video that describes who we are and what we do, and introduces some of the people who help deliver direct sales and fundraising services to our clients.
Emirates Team New Zealand has made history this week, winning the 35th America’s Cup. It’s an incredible sporting achievement, but Appco Australia looks at what businesses and businesspeople can learn from this feat.
If you don’t already know, Wonder Woman has made a huge comeback, amazing millions of people around the world in a blockbuster film. This female, super-star has stayed on top of the superhero game for more than 75 years.
In this powerful TED Talk from 2014, Australian businesswoman Juanita Wheeler discussed the notion of the “overhead myth”, which surrounds the way charities operate.