FW1 leading water conservation bid

October 21, 2011

Appco Group Prosales brand FW1, a waterless car cleaning wax, was recently invited to attend the Smart WaterMark Forum at the Australian Technology Park in Sydney to discuss the future of water conservation in Australia.

CEO of Smart WaterMark Julien Gray provided an in-depth background into the current climate towards water conservation in Australia, and the goals of the future that include promoting products that are water-saving, helping to understand water conservation, and providing innovative solutions to some of the issues that face Australians in regards to water.

FW1 is one of roughly 250 products that have been approved by Smart WaterMark to meet the fundamentals of water conservation, out of more than 600 product applications seeking an approval rating.

According to a recent study compiled by Living LOHAS, one of the No.1 issues according to Australian communities remains the impact of water shortages.

The challenge for the future is to roll-out the idea of water conservation to a national level, as water conservation is presently a cyclical issue in Australian society, meaning Australians are only temporarily concerned with water issues as they arise, such as a drought.

With Australians on average wasting over 10,000 litres of water per year to wash their car, FW1 is a proven choice and testament to water conservation for the future.

Most read


  • BLOG: How direct marketing can get you closer to your customers

    2017-07-25

    Marketing is an ever-changing part of any business, and what worked a few years ago may be completely irrelevant today. So, if you’re going to continue to strive for success, be prepared to assess your marketing strategy and adapt accordingly. In saying that, there are some marketing activities that continue to be an effective and measurable way to promote a brand or business, and direct marketing is one of them. In this blog, Appco Australia highlights the unique benefits of direct marketing and how it can get your business closer to your customers. 

  • BLOG: Turn your next big idea into reality: a masterclass from Elon Musk

    2017-07-27

    At Appco Australia, we love it when others succeed and we believe the best business and career ideas stem from passion. In light of Tesla recently winning the South Australian energy storage project (with a bold proposition), we’ve used Elon Musk’s motto of “when something is important enough, you do it even if the odds are not in your favour” as inspiration for our tips for getting lift-off when your next eureka moment strikes.

  • Swimming champion demonstrates how to bounce back from defeat

    2017-08-01

    Emily Seebohm has finally broken Australia’s drought, winning the country’s first gold medal at the 17th FINA World Championships in Budapest. Appco Australia believes her win is a lesson for anyone striving to succeed in or out of the pool.  

  • BLOG: Recipe to success: why becoming an overnight success usually takes years

    2017-08-01

    At Appco Australia, we have a true appreciation for other businesses that reach their full potential. It’s a great way to stay motivated and also learn from other’s success. The story of all-Aussie gourmet muesli business, Carmen’s, reminds us of a common misconception we can all learn from.

  • VOX POP: What recent invention has changed your life and why?

    2017-08-04

    There are so many things around us that we take for granted, but make our lives easier. So, in celebration of all things innovative, team members at Appco Australia were asked: “What recent invention has changed your life and why?” Looking at the responses, it seems there's a common mobile-related theme here.