FW1 leading water conservation bid

October 21, 2011

Appco Group Prosales brand FW1, a waterless car cleaning wax, was recently invited to attend the Smart WaterMark Forum at the Australian Technology Park in Sydney to discuss the future of water conservation in Australia.

CEO of Smart WaterMark Julien Gray provided an in-depth background into the current climate towards water conservation in Australia, and the goals of the future that include promoting products that are water-saving, helping to understand water conservation, and providing innovative solutions to some of the issues that face Australians in regards to water.

FW1 is one of roughly 250 products that have been approved by Smart WaterMark to meet the fundamentals of water conservation, out of more than 600 product applications seeking an approval rating.

According to a recent study compiled by Living LOHAS, one of the No.1 issues according to Australian communities remains the impact of water shortages.

The challenge for the future is to roll-out the idea of water conservation to a national level, as water conservation is presently a cyclical issue in Australian society, meaning Australians are only temporarily concerned with water issues as they arise, such as a drought.

With Australians on average wasting over 10,000 litres of water per year to wash their car, FW1 is a proven choice and testament to water conservation for the future.

Most read

  • Appco in Focus: Meet Annette, Appco Australia‚Äôs Communication Manager


    Keeping up with Appco Australia is no small task, and Annette is the person making sure everyone can do just that. She’s the woman behind the news and blogs on the website and posts on Facebook and LinkedIn, and we decided to find out a bit more about her.

  • BLOG: Why business leaders should be more like stand-up comedians


    Recently, our Communications Manager, Annette saw her comic idol live in Sydney – yes, she’s a massive fan of Jerry Seinfeld. Since then, the Seinfeld one-liners have flowed inspiring her to write this blog. 

  • BLOG: 5 tips to super-charge your day


    Have you ever found yourself drinking coffee just to stay alert or re-doing your to-do list instead of actually doing the tasks on it? Like most businesses, Appco Australia is always looking for ways to become more productive, so we surveyed some of our very own multi-tasking gurus and compiled this list of tricks they use to super-charge their days.

  • BLOG: Master the art of professional networking in under 3 minutes


    No matter what industry you’re involved in, professional networking is a proven way to enhance your success and it’s something I’ve been helping business professionals develop for years, through my role as National Learning and Development Manager at Appco Australia.

  • Q&A: Appco Australia staff reveal their coffee habits


    In celebration of International Coffee Day, we did a quick poll at the Appco Australia office and asked some of the team: “How many coffees do you drink a day and what’s your poison?” Looking at these answers, we have some serious coffee lovers in the office.