Food for thought: the economics of charity
Humanitarian and expert on the non-profit sector, Dan Pallotta, explains the inconsistencies between charity and for-profit businesses – and how we should change the way we think about giving.
In his iconic TED Talk video, Dan Pallotta explains the difference between the business sectors in coexistence in today’s global society.
Tackling some of the big issues associated with fundraising and working in the sector, he analyses why monetising philanthropy is a bad idea, and highlights the “broken relationship” western societies traditionally have towards these types of businesses.
Dan calls out the double standards most of us have toward non-profit and for-profit businesses, and calls to level the playing field by rewarding charities’ accomplishments rather than how much they are trying to save.
The bold talk puts forward the idea that we truly can start changing the world in a big way, if we just change the way we look at the sector that is actively working to better it.
You want to get the most from the marketing activities your business has invested in and, as the year comes to an end, now’s the perfect time to review how your plan has worked and adapt it for a fresh start in 2018.
Recently, Appco Australia launched a range of introductory workshops for its employees, each focusing on a topic that’s central to everyone’s role. The aim is to increase people’s knowledge of the business, enhance their skills, and support professional and personal development.
From quizzing Appco Australia staff about their coffee habits (yes, we really enjoy drinking coffee) to asking about the best parts of their jobs and why, we’ve collated some of our favourite Q&A blog responses from 2017.
Employees at Appco Australia have donated $1,000 to The Beacon Foundation through the company’s workplace giving program, The Appco Gives Back Foundation.
BLOG: A golden opportunity: how your business can boost brand awareness and sales this festive season
The festive season is the perfect time for businesses to boost brand awareness (and of course sales). Christmas (and other key events throughout the year) is a golden opportunity for companies to target their ideal customers and strengthen their position in the market. So how can your company harness the festive spending zeitgeist? Here are our tips.