Food for thought: the economics of charity
Humanitarian and expert on the non-profit sector, Dan Pallotta, explains the inconsistencies between charity and for-profit businesses – and how we should change the way we think about giving.
In his iconic TED Talk video, Dan Pallotta explains the difference between the business sectors in coexistence in today’s global society.
Tackling some of the big issues associated with fundraising and working in the sector, he analyses why monetising philanthropy is a bad idea, and highlights the “broken relationship” western societies traditionally have towards these types of businesses.
Dan calls out the double standards most of us have toward non-profit and for-profit businesses, and calls to level the playing field by rewarding charities’ accomplishments rather than how much they are trying to save.
The bold talk puts forward the idea that we truly can start changing the world in a big way, if we just change the way we look at the sector that is actively working to better it.
Appco Australia has been helping Aussie companies and charities promote their products, services, and causes through face-to-face marketing for 30 years, so having professional, engaging conversations is at the heart of our business. We are experts in creating bespoke marketing campaigns to acquire new customers and donors who believe in and support our clients’ brands.
Here’s what you can expect when working our team.
So, what’s in your marketing mix? Whether it’s emails, social media, blogs, videos or direct marketing, we know that using different methods and channels in you
You probably haven’t noticed, but successful companies like Coca-Cola, Kleenex, and Netflix have done a great job at getting us to adopt their brand names to describe everyday products and services, in a hope that we will remember and later purchase.
Recently, we received this positive feedback from a donor, Mark, praising the work of a fundraiser he spoke to: “I had the most amazing experience with Bonnie. She had a great attitude, was a good communicator and I felt like I had known her for years.”
Appco in Focus: our General Manager discusses her daredevil-side and how it's helped progress her career
Appco Australia’s General Manager Michelle Thomas oversees the Pro-Sales and Sports divisions – her role is integral to the delivery of our clients’ direct marketing campaigns. And, although she’s been with the company for almost 8 years, somehow, she’s managed to surprise us – yes, she’s a self-confessed daredevil and says skydiving and bungee jumping have helped her career progression!