Food for thought: the economics of charity
Humanitarian and expert on the non-profit sector, Dan Pallotta, explains the inconsistencies between charity and for-profit businesses – and how we should change the way we think about giving.
In his iconic TED Talk video, Dan Pallotta explains the difference between the business sectors in coexistence in today’s global society.
Tackling some of the big issues associated with fundraising and working in the sector, he analyses why monetising philanthropy is a bad idea, and highlights the “broken relationship” western societies traditionally have towards these types of businesses.
Dan calls out the double standards most of us have toward non-profit and for-profit businesses, and calls to level the playing field by rewarding charities’ accomplishments rather than how much they are trying to save.
The bold talk puts forward the idea that we truly can start changing the world in a big way, if we just change the way we look at the sector that is actively working to better it.
Marketing is an ever-changing part of any business, and what worked a few years ago may be completely irrelevant today. So, if you’re going to continue to strive for success, be prepared to assess your marketing strategy and adapt accordingly. In saying that, there are some marketing activities that continue to be an effective and measurable way to promote a brand or business, and direct marketing is one of them. In this blog, Appco Australia highlights the unique benefits of direct marketing and how it can get your business closer to your customers.
At Appco Australia, we love it when others succeed and we believe the best business and career ideas stem from passion. In light of Tesla recently winning the South Australian energy storage project (with a bold proposition), we’ve used Elon Musk’s motto of “when something is important enough, you do it even if the odds are not in your favour” as inspiration for our tips for getting lift-off when your next eureka moment strikes.
Emily Seebohm has finally broken Australia’s drought, winning the country’s first gold medal at the 17th FINA World Championships in Budapest. Appco Australia believes her win is a lesson for anyone striving to succeed in or out of the pool.
At Appco Australia, we have a true appreciation for other businesses that reach their full potential. It’s a great way to stay motivated and also learn from other’s success. The story of all-Aussie gourmet muesli business, Carmen’s, reminds us of a common misconception we can all learn from.
There are so many things around us that we take for granted, but make our lives easier. So, in celebration of all things innovative, team members at Appco Australia were asked: “What recent invention has changed your life and why?” Looking at the responses, it seems there's a common mobile-related theme here.