BLOG: Turn your next big idea into reality: a masterclass from Elon Musk
At Appco Australia, we love it when others succeed and we believe the best business and career ideas stem from passion. In light of Tesla recently winning the South Australian energy storage project (with a bold proposition), we’ve used Elon Musk’s motto of “when something is important enough, you do it even if the odds are not in your favour” as inspiration for our tips for getting lift-off when your next eureka moment strikes.
Define your goals and go for it
Believing in yourself and having the confidence to back your own ideas is a key characteristic of successful people, and something Elon has mastered. His mission is for Tesla to accelerate the transition to sustainable energy – and he is making this mission a reality in Australia. He recently acquired a tender, granted by the South Australian Government, to deliver what Musk says is the “world’s biggest” lithium ion battery project. When completed, the battery will store129-megawatt hours (MWh) of energy, helping to solve the state’s power issues in a sustainable way.
Commitment is key
Committing wholeheartedly to your idea is imperative. Before the tender process began in South Australia, Musk staked his credibility on Twitter, announcing that Tesla can build the energy storage project within 100 days — or it would be delivered for free. Musk’s announcement went viral, with many still doubting his ability to deliver an enormous task in such little time. He made good on his promise when the contract was announced, saying: “We actually insisted when doing the contract that we be held to the 100 days or it’s free. That’s what we said publicly, that’s what we’re going to do.”
Challenge the status quo
Musk proves that no matter how outrageous or “crazy” an idea may seem, having a strong sense of purpose and passion is crucial for transforming it into reality. When he launched SpaceX to build rocket ships, many of his closest friends and family were against his idea, saying it was a sure way to lose money. In true Musk style, the entrepreneur remained focussed on his dream. Ten years on, SpaceX has applied more innovation to space travel than Russia, China, and the USA put together and is now NASA’s largest contractor, with around $5 billion in space-travel contracts.
Believing in yourself and your idea is the first step to turning your vision into reality. If you’re seriously considering launching an idea, you will need to be committed to your new venture to see it through and overcome the inevitable obstacles you’ll face along the way. Looking to other likeminded entrepreneurs such as Musk is a great way to get inspiration and keep you motivated.
You want to get the most from the marketing activities your business has invested in and, as the year comes to an end, now’s the perfect time to review how your plan has worked and adapt it for a fresh start in 2018.
Recently, Appco Australia launched a range of introductory workshops for its employees, each focusing on a topic that’s central to everyone’s role. The aim is to increase people’s knowledge of the business, enhance their skills, and support professional and personal development.
From quizzing Appco Australia staff about their coffee habits (yes, we really enjoy drinking coffee) to asking about the best parts of their jobs and why, we’ve collated some of our favourite Q&A blog responses from 2017.
Employees at Appco Australia have donated $1,000 to The Beacon Foundation through the company’s workplace giving program, The Appco Gives Back Foundation.
BLOG: A golden opportunity: how your business can boost brand awareness and sales this festive season
The festive season is the perfect time for businesses to boost brand awareness (and of course sales). Christmas (and other key events throughout the year) is a golden opportunity for companies to target their ideal customers and strengthen their position in the market. So how can your company harness the festive spending zeitgeist? Here are our tips.