BLOG: Tips to super-charge your marketing mix this financial year
So, what’s in your marketing mix? Whether it’s emails, social media, blogs, videos or direct marketing, we know that using different methods and channels in your strategy is a wise approach to maximise reach. And with the end of financial year on the horizon, now is a great time to review how your plan performed so you can adapt it ready for a fresh start in 2018/19.
At Appco Australia, we’ve been helping our clients increase their customer and donor bases for 30 years. And, if there’s one method we think can super-charge your mix and grow your brand, it’s professional face-to-face marketing. Here’s why:
Enhance customer experience
Face-to-face marketing can bring your brand to life through personalised conversations with your potential customers. Professional, contracted brand ambassadors are equipped with the knowledge and tools they need to represent your business. They take the time to explain the unique features and benefits of the products or services they’re promoting and ensure your customers have a chance to ask questions, allowing them to develop a personal connection with your brand – essential elements for creating a positive customer experience.
Bespoke solutions that suit your business
We know that every company is unique, and what works for one may not work for another. That’s why the direct marketing campaigns we create, develop, manage and analyse are tailored to suit the needs of our clients. Our team works with yours, taking the time to understand what you do. We then design a campaign that supports your business’s goals – whether its acquiring new customers or donors or boosting brand awareness, our experts advise and set realistic objectives to get the best outcome for your company.
One of the standout features of face-to-face marketing is its ability to gain valuable insights. Each individual conversation with consumers can be measured in terms of customer reaction, preferences for particular products or services, brand recognition and purchasing habits. This gives your business a clearer picture of how your strategy is performing, allowing you to immediately respond and identify the positives of your promotion, and modify the campaign for optimal results.
So, if your business is looking to acquire new customers or donors using a more personable and unique approach, consider adding direct marketing to your mix – it’s a great way to enhance your customer experience and gain valuable insights into your brand.
Staff from Appco Australia have backed their colleague Greig Ward in Oxfam Trailwalker – a 50-kilometre hike from Melbourne to the Warburton Valley – to raise money for people living in poverty.
Appco Australia’s call centre team makes quality-assurance and verification calls to customers and donors to thank them for their purchase or pledge and to check that they’re 100 percent happy with the sign-up process.
The 2018 Commonwealth Games is no doubt Australia’s biggest sporting event this decade, and if there’s one sport Aussies will be excited about, it’s the swimming.
Did you know that Australia was the most successful Commonwealth nation in pool by the end of Glasgow 2014? We won more than 654 medals, of which 269 were gold! So, in honour of our Aussie swimming team and their past achievements, here are four tips for succeeding in the pool or at the office.
Not only does our Business Development Manager Pauline Henderson have an immense amount of business knowledge and experience, wait for it…she’s met The Queen and Prince Philip! Read on to get the scoop and learn about Pauline’s role and why it’s integral to our clients’ direct marketing campaigns.
Recently, Shane Ward trekked an incredible 135 kilometres from Cape Leeuwin to Cape Naturaliste in Western Australia to raise money for a charity that supports young people, and our staff were keen to support his efforts.