BLOG: Is face-to-face marketing right for your business?
At Appco Australia, we believe in the power of conversation – for over 30 years we’ve successfully helped our clients increase their customer and donor bases through face-to-face marketing. If your business is thinking about adding direct marketing to its mix, we’re sharing our pearls of wisdom with you so you can decide if it’s right for your brand.
What’s your objective?
Before starting any project, it’s critical that you identify your objectives clearly – this will set the benchmark so you can plan, execute and achieve your goals – this is our approach in business. Whether your company is looking to grow its brand, attract new customers or donors, or improve brand awareness, the team at Appco Australia will work with you to get to know your company and understand your expectations. Together, we then set realistic goals and create a plan to gain maximum results.
Who will represent your brand?
We consider face-to-face marketing to be a specialised service, that’s why Appco Australia outsources this component of the campaigns we create to sub-contracted marketing companies. The sub-contracted businesses then engage independent contractors to represent our clients’ brands.
So, how do we ensure your brand is on point? Like you, we have high expectations and want to ensure your brand is presented in the best possible way. We have a dedicated team who liaise with sub-contracted marketing companies to ensure that together we deliver a responsible and valuable service.
Services designed to suit your business
Your business is unique – we get it – that’s why every campaign we create is different and tailored to your company’s requirements. From the types of people you want to attract to the messages you want to communicate, we ensure your brand is presented just how you want it to be.
If your business is looking to grow its brand, acquire new customers or donors or improve brand awareness using a more personable and unique approach, consider adding direct marketing to your mix – it’s a great way to enhance your business’s strategy and your brand.
Appco Australia has been helping Aussie companies and charities promote their products, services, and causes through face-to-face marketing for 30 years, so having professional, engaging conversations is at the heart of our business. We are experts in creating bespoke marketing campaigns to acquire new customers and donors who believe in and support our clients’ brands.
Here’s what you can expect when working our team.
So, what’s in your marketing mix? Whether it’s emails, social media, blogs, videos or direct marketing, we know that using different methods and channels in you
You probably haven’t noticed, but successful companies like Coca-Cola, Kleenex, and Netflix have done a great job at getting us to adopt their brand names to describe everyday products and services, in a hope that we will remember and later purchase.
Recently, we received this positive feedback from a donor, Mark, praising the work of a fundraiser he spoke to: “I had the most amazing experience with Bonnie. She had a great attitude, was a good communicator and I felt like I had known her for years.”
Appco in Focus: our General Manager discusses her daredevil-side and how it's helped progress her career
Appco Australia’s General Manager Michelle Thomas oversees the Pro-Sales and Sports divisions – her role is integral to the delivery of our clients’ direct marketing campaigns. And, although she’s been with the company for almost 8 years, somehow, she’s managed to surprise us – yes, she’s a self-confessed daredevil and says skydiving and bungee jumping have helped her career progression!