BLOG: Go for gold: 4 tips to help boost your business and professional development
The 2018 Commonwealth Games is no doubt Australia’s biggest sporting event this decade, and if there’s one sport Aussies will be excited about, it’s the swimming.
Did you know that Australia was the most successful Commonwealth nation in pool by the end of Glasgow 2014? We won more than 654 medals, of which 269 were gold! So, in honour of our Aussie swimming team and their past achievements, here are four tips for succeeding in the pool or at the office.
1. Go for gold
Whether you’re a competitive swimmer or a business professional, we think the best approach to achieving success is goal-setting – it’s a powerful process that outlines how you’re going to fulfil your ambitions. Making a commitment to your goal is the first step to turning it into a reality. From there, be specific and identify the steps to make it happen, setting a deadline for each. Once you have a plan and the motivation, you’re ready to go for gold!
2. Know your rivals
Identifying your competition is just one of the vital elements that can contribute to a win. Staying ahead of the game isn't easy but investing time into researching your competitors’ strengths and weaknesses brings its own advantages. Find out the types of products and services they’re offering and their quality of customer service and marketing. You can then establish your point of difference and create a strong business strategy that blows the competition out of the water.
3. Don’t dive in too soon
A false start from the diving blocks can mean the end of a race, even before it’s begun – this applies in the pool and in business. Launching a new idea or entering a new market can be exciting, but before you take the plunge we think it’s wise to consider a few things: establish if there’s demand for your product or service, conduct market research that is factual and will underpin your strategy, and create a strong team that will help support your vision and drive your project to the finish.
4. Remember to breathe
If there’s one thing that can impact a swimmers’ speed and performance, it’s their breathing technique. Running a business is also hard work, so every now and then we think it can be beneficial to take some time out to assess how your professional goals are tracking. This will help you focus on the big picture and give you the clarity and insight to tweak your strategy should you need to.
For 30 years, Appco Australia has been working with its clients to help them grow their customer and donor bases. If you would like to learn more about Appco Australia watch our video that explains what we do, or check out our Facebook page.
Appco Australia has been helping Aussie companies and charities promote their products, services, and causes through face-to-face marketing for 30 years, so having professional, engaging conversations is at the heart of our business. We are experts in creating bespoke marketing campaigns to acquire new customers and donors who believe in and support our clients’ brands.
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