BLOG: Appco Australia Q&A highlights from 2017
At Appco Australia, our Communications Manager, Annette, often quizzes staff around the office for the many Q&A blogs published on our website and social media pages. We’ve mashed up some more of the top 4 responses from 2017.
Kurtis, Customer Service Representative: “I have become pretty reliant on Google Maps. Being new to Sydney, I am still learning my way around, but having this app really helps me when I’m in a pickle.”
Naomi, Campaign Administrator: “Spotify allows me to focus more on my work, connect with friends through sharing songs and playlists and makes it super easy to discover new music through the personalised playlists.”
Annette, Communications Manager: “I’m naturally a social person, so for me it’s the people. They make my role enjoyable, and I’ve developed some fantastic relationships within the team. Everyone is supportive and friendly – this makes coming to work a joy.”
Danielle, Senior Campaign Administrator: “Working day to day with so many passionate people in our industry is so inspiring. Our team is amazing and so are our clients and suppliers.”
At Appco Australia, we love helping develop our clients’ brands and causes through personalised marketing and fundraising campaigns. It’s something that we have been doing for over 20 years. If you would like to learn more about Appco Australia watch our latest video that explains exactly what we do, or check out our Facebook Page.
Marketing is an ever-changing part of any business, and what worked a few years ago may be completely irrelevant today. So, if you’re going to continue to strive for success, be prepared to assess your marketing strategy and adapt accordingly. In saying that, there are some marketing activities that continue to be an effective and measurable way to promote a brand or business, and direct marketing is one of them. In this blog, Appco Australia highlights the unique benefits of direct marketing and how it can get your business closer to your customers.
At Appco Australia, we love it when others succeed and we believe the best business and career ideas stem from passion. In light of Tesla recently winning the South Australian energy storage project (with a bold proposition), we’ve used Elon Musk’s motto of “when something is important enough, you do it even if the odds are not in your favour” as inspiration for our tips for getting lift-off when your next eureka moment strikes.
Emily Seebohm has finally broken Australia’s drought, winning the country’s first gold medal at the 17th FINA World Championships in Budapest. Appco Australia believes her win is a lesson for anyone striving to succeed in or out of the pool.
At Appco Australia, we have a true appreciation for other businesses that reach their full potential. It’s a great way to stay motivated and also learn from other’s success. The story of all-Aussie gourmet muesli business, Carmen’s, reminds us of a common misconception we can all learn from.
There are so many things around us that we take for granted, but make our lives easier. So, in celebration of all things innovative, team members at Appco Australia were asked: “What recent invention has changed your life and why?” Looking at the responses, it seems there's a common mobile-related theme here.