BLOG: 3 marketing techniques big-brands use to boost awareness

You probably haven’t noticed, but successful companies like Coca-Cola, Kleenex, and Netflix have done a great job at getting us to adopt their brand names to describe everyday products and services, in a hope that we will remember and later purchase.

Think about the last time you asked for a Kleenex, but all you wanted was a tissue, or perhaps you told your friends you watched Netflix, but you just watched TV. It all comes down to clever marketing techniques that boost recognition. So, if your business is looking to increase brand awareness, here are three methods that may help.

1.    Happy customers create growth

If you want to create a real buzz for your products or services and acquire new, valuable customers, consider creating a referral program. Whether it’s a credit towards their next purchase, a freebie or a discount code, think about an offer that will benefit and reward your existing consumers for recommending your company.

Customers who have had a positive experience with your business will gladly spread the word to their friends and family, knowing they’ll get an added perk – perfect for boosting brand awareness and building future growth.

2.    Collaborate to cultivate

One way to increase brand awareness is partnering with another business that relates to your industry. Whether it’s a joint social media campaign, sponsoring an event, or a cross-promotional sale, collaborating with another company can cultivate new ideas and opportunities you might not have access to on your own.

But before you start approaching other companies, it’s a good idea to do your homework. Ensure your business’s values align and consider how you can create a win-win situation for both parties – great for building long-lasting professional relationships.

3.    Be creative online

Getting your company’s message out there online is one way to promote brand awareness to a wider audience. So how do you grab the attention of potential new customers and what channels should you use?

Whether it’s seniors, young families, or couples, the best approach is to determine who your target audience is and how and where you can reach them. Because different web platforms cater for different kinds of people, it’s crucial that you know where your potential customers ‘hang out’ – Facebook, LinkedIn, YouTube, Pinterest, and Snapchat are just some examples.

Once you’ve done your research, you can start creating engaging material that can communicate your company vision. From infographics and images to news stories and blogs, choose relevant content that will enthuse, inform and engage your audience.

For 30 years, Appco Australia has been working with its clients to help them grow their customer and donor bases. If you would like to learn more about Appco Australia watch our video that explains what we do, or check out our Facebook page.

Most read


  • Appco Australia employee walks 50 kilometres to tackle poverty

    2018-03-27

    Staff from Appco Australia have backed their colleague Greig Ward in Oxfam Trailwalker – a 50-kilometre hike from Melbourne to the Warburton Valley – to raise money for people living in poverty.

  • “WOW! I want to take a moment to acknowledge how impressed I am.”

    2018-03-29

    Appco Australia’s call centre team makes quality-assurance and verification calls to customers and donors  to thank them for their purchase or pledge and to check that they’re 100 percent happy with the sign-up process.

  • BLOG: Go for gold: 4 tips to help boost your business and professional development

    2018-04-05

    The 2018 Commonwealth Games is no doubt Australia’s biggest sporting event this decade, and if there’s one sport Aussies will be excited about, it’s the swimming.

    Did you know that Australia was the most successful Commonwealth nation in pool by the end of Glasgow 2014? We won more than 654 medals, of which 269 were gold! So, in honour of our Aussie swimming team and their past achievements, here are four tips for succeeding in the pool or at the office.

  • Appco in Focus: our Business Development Manager on her role and how she came to meet The Queen

    2018-04-13

    Not only does our Business Development Manager Pauline Henderson have an immense amount of business knowledge and experience, wait for it…she’s met The Queen and Prince Philip! Read on to get the scoop and learn about Pauline’s role and why it’s integral to our clients’ direct marketing campaigns.

  • Appco Australia supports young Aussies

    2018-05-03

    Recently, Shane Ward trekked an incredible 135 kilometres from Cape Leeuwin to Cape Naturaliste in Western Australia to raise money for a charity that supports young people, and our staff were keen to support his efforts.