Appco in Focus: Appco Australia staff explain their roles

Each month, Appco in Focus introduces you to a different Appco Australia employee – it’s a great way to get to know us and understand what we do. Here we’ve mashed-up some of our favourite responses to this question: “In a nut-shell, describe your role at Appco Australia.”

Danielle Orlando, Client Account Manager

“It’s extremely busy and fun – it’s my job to build and maintain relationships with our clients, Appco Australia team members and the marketing companies we sub-contract to for face-to-face marketing services. I’m the person who makes sure everything is happening when it should. I coordinate and manage all the behind-the-scenes stuff with key people, so we get the best results from the campaigns we create for our clients.”

Michelle Thomas, General Manager

“It’s my job to ensure the marketing campaigns I oversee for Appco Australia are on track and our clients are happy with the results. My job is fast-paced, and each day is different which makes it so interesting and enjoyable. Creating strategies, monitoring and adapting our clients’ campaigns, mentoring my team members, and building strong relationships with the sub-contracted marketing companies that supply face-to-face marketing are just some of the typical day-to-day tasks I do.”

Danielle Pedersen, Business Relationship Manager

“I provide expert advice about organisational development to the marketing companies Appco Australia sub-contracts and I also develop and maintain these relationships. My role falls within the professional advisory team which provides expertise across various fields. This service is offered to sub-contracted suppliers and it’s totally up to them if they decide to opt in. We find that most of them do as they see the immense benefits our knowledge brings to their businesses.”

Pauline Henderson, Business Development Manager

“It’s my job to find new commercial clients. I spend a lot of my time talking to prospects, understanding their businesses and if face-to-face marketing is a viable option for them. Another aspect of my role is project managing test campaigns with our clients’ brands. We do this to establish where their brand is positioned in the market and to assess if there’s potential to continue a long-term campaign.”

At Appco Australia, we have a great team and each employee brings with them a diverse range of skills which contributes to the successes of our clients’ direct marketing campaigns. If you would like to learn more about Appco Australia watch our latest video that explains what we do, or check out our Facebook page.

Most read

  • Appco Australia employee walks 50 kilometres to tackle poverty


    Staff from Appco Australia have backed their colleague Greig Ward in Oxfam Trailwalker – a 50-kilometre hike from Melbourne to the Warburton Valley – to raise money for people living in poverty.

  • “WOW! I want to take a moment to acknowledge how impressed I am.”


    Appco Australia’s call centre team makes quality-assurance and verification calls to customers and donors  to thank them for their purchase or pledge and to check that they’re 100 percent happy with the sign-up process.

  • BLOG: Go for gold: 4 tips to help boost your business and professional development


    The 2018 Commonwealth Games is no doubt Australia’s biggest sporting event this decade, and if there’s one sport Aussies will be excited about, it’s the swimming.

    Did you know that Australia was the most successful Commonwealth nation in pool by the end of Glasgow 2014? We won more than 654 medals, of which 269 were gold! So, in honour of our Aussie swimming team and their past achievements, here are four tips for succeeding in the pool or at the office.

  • Appco in Focus: our Business Development Manager on her role and how she came to meet The Queen


    Not only does our Business Development Manager Pauline Henderson have an immense amount of business knowledge and experience, wait for it…she’s met The Queen and Prince Philip! Read on to get the scoop and learn about Pauline’s role and why it’s integral to our clients’ direct marketing campaigns.

  • Appco Australia supports young Aussies


    Recently, Shane Ward trekked an incredible 135 kilometres from Cape Leeuwin to Cape Naturaliste in Western Australia to raise money for a charity that supports young people, and our staff were keen to support his efforts.