A proud year for FW1

December 13, 2011

Appco Group Prosales Division waterless car cleaning range, FW1, has celebrated a successful year as the naming sponsor of the FW1 Aussie Racing Cars Super Series.

The FW1 Aussie Racing Cars are a V8 support series, in which drivers compete at break-neck speed in smaller and faster vehicles.

The fast-growing event has doubled its in attendance in the last 10 years, and motor fans were wowed by FW1 promotions at events across Australia.

This year's series was the most exciting in history, and came to a nail biting finish at the Telstra Sydney 500 at the Homebush Street Circuit on December 2-4, 2011.

The top two drivers, Adrian Cottrell and Tyler Owen, entered the final round with one point separating them. The pair gave it their all over the three races and both drivers finished the final race with 341 points each. The Championship had to be decided by a count back, a tally of first places in the Series.

Cottrell, who had won three out of the six rounds, was awarded the history-making Championship. FW1 Aussie Racing Cars Director Brad Ward said: "It was the closest Championship in FW1 Aussie Racing Cars history, and watching our two drivers battle it out for the Championship until the last second made for an event."

The enthralling series finish and the tremendous talent shown by the young racing professionals had warranted much attention from the media and car-lovers across Australia.

Appco Group Prosales Division is very proud to support the next generation of Australian racing champions, the 2012 FW1 Aussie Racing Cars Super Series kicks off in South Australia in March at the Clipsal 500.

Most read


  • BLOG: How direct marketing can get you closer to your customers

    2017-07-25

    Marketing is an ever-changing part of any business, and what worked a few years ago may be completely irrelevant today. So, if you’re going to continue to strive for success, be prepared to assess your marketing strategy and adapt accordingly. In saying that, there are some marketing activities that continue to be an effective and measurable way to promote a brand or business, and direct marketing is one of them. In this blog, Appco Australia highlights the unique benefits of direct marketing and how it can get your business closer to your customers. 

  • BLOG: Turn your next big idea into reality: a masterclass from Elon Musk

    2017-07-27

    At Appco Australia, we love it when others succeed and we believe the best business and career ideas stem from passion. In light of Tesla recently winning the South Australian energy storage project (with a bold proposition), we’ve used Elon Musk’s motto of “when something is important enough, you do it even if the odds are not in your favour” as inspiration for our tips for getting lift-off when your next eureka moment strikes.

  • Swimming champion demonstrates how to bounce back from defeat

    2017-08-01

    Emily Seebohm has finally broken Australia’s drought, winning the country’s first gold medal at the 17th FINA World Championships in Budapest. Appco Australia believes her win is a lesson for anyone striving to succeed in or out of the pool.  

  • BLOG: Recipe to success: why becoming an overnight success usually takes years

    2017-08-01

    At Appco Australia, we have a true appreciation for other businesses that reach their full potential. It’s a great way to stay motivated and also learn from other’s success. The story of all-Aussie gourmet muesli business, Carmen’s, reminds us of a common misconception we can all learn from.

  • VOX POP: What recent invention has changed your life and why?

    2017-08-04

    There are so many things around us that we take for granted, but make our lives easier. So, in celebration of all things innovative, team members at Appco Australia were asked: “What recent invention has changed your life and why?” Looking at the responses, it seems there's a common mobile-related theme here.