2013 Aussie Racing Cars Super Series

January 10, 2013

Last year saw an incredible year for the Aussie Racing Cars Super Series after participating in seven rounds across Australia and garnering support as the most exciting racing Series in Australia.

2012 official Series sponsor, FW1, has withdrawn its naming rights sponsorship of the Series for 2013, but will remain on-board as the official car-care supporter of the Aussie Racing Cars.

“It’s been a great association and we’re happy to have FW1 on board as a presenting partner and the official car-care supporter of the Series,” commented Brad Ward, Aussie Racing Cars Category Manager.

Appco Group Prosales and FW1 have been a part of the Aussie Racing Cars Super Series since 2009 sponsoring two cars on the grid, and later becoming the official sponsor of the Series in 2011 and 2012. The sponsorship has given both brands a plethora of media and promotional opportunities, particularly through television coverage and the association with the V8 Supercars.

“We do a wide variety of traditional advertising and digital marketing through our website and social media platforms,” said Steve Sapsford, Vice President of Appco Group Prosales. “As part of our 2013 marketing plans, we’re looking to invest into other forms of advertising and branding.”

“We have been enormously proud to have been the official sponsor of the Series for the last two years. We’ve seen Aussie Racing Cars substantially grow its presence in the Australian motor-racing industry, particularly with the purchase of the Series by the Quinn family in April 2012, and we look forward to continuing our business relationship and support of the Aussie Racing Cars in 2013.”

Sapsford has stated that the media exposure and motor-racing ties has helped build the FW1 brand in the car consumer market and hopes the continued support will further expand the product’s visibility to new markets.

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